La Tiendita de Rufina

This project is an emerging brand rooted in artisanal values, sustainability, and natural aesthetics. The goal of this project was to create a visual identity that reflected its handmade essence while positioning the brand for a competitive and conscious market.

Scope of Work
– Brand Identity: Logo and color system inspired by earth tones and noble materials
– Photography: Product and process photography for storytelling
– Packaging System: Tags, labels, and wrapping focused on user experience
– Market Positioning: Visual consistency to support brand authenticity and sustainability