Homero Gourmet | From Store Concept to Brand Identity
Homero Gourmet is a gastronomic brand from Argentina that offers local meat dishes and regional wines. The project involved redesigning the logo with a minimalist approach while preserving the brand's original industrial character, as requested by the client.
The goal was to define a clear visual voice and cohesive style that reflected the identity the brand already conveyed through its space and concept but wasn’t yet captured in its graphic communication.
Conclusion
This brand repositioning successfully captures a refined and coherent identity rooted in noble materials and minimalist design principles. By embracing a color palette of dark wood, black, and industrial grays, the brand conveys traditional values through a modern and simple aesthetic. The resulting visual language enhances storytelling and strengthens the brand’s presence with an elegant yet understated style.