Visual Identity for Alcides Biagetti School of Art
Project Overview ➞
The Alcides Biagetti School of Art project was created in 2019 to adapt the school's communication to the new digital era, sparked by the challenges of the pandemic. The institution saw this moment as an opportunity to refresh its identity and expand its reach, with the goal of making information accessible to students through online tools.
Located in Carmen de Patagones, in the south of Buenos Aires Province, the Alcides Biagetti School of Art serves over 1,000 students from the region and across the country, ensuring access to quality arts education. Named after a renowned local artist, the school plays a key role in preserving and promoting artistic culture in the area. Its diverse program includes Visual Arts, Graphic Design, Music, and Theater, fostering creativity and cultural engagement within the community.
The goal was to create a visual system that honors the institution's legacy while embracing contemporary needs, allowing students to stay connected, informed, and inspired. This refreshed visual identity needed to align with the school's rich history while adapting to modern, digital education trends.
This project began with intensive research, including interviews with teachers, around 25 student interviews, and an open Google Form survey to gather student perspectives on the school’s identity. The research also explored the local context of the institution, the artist who inspired its name, the architecture of the new facilities, and the possibilities offered by the building and its spaces.
After this deep research phase, the design process moved forward with a clear direction. Every element of the final proposal is rooted in this research, ensuring that each design decision is meaningful and supported by evidence. This was essential, as the core goal of the project was to preserve the identity of this Patagonian institution and its strong connection to art and culture, even as it transitioned into the digital era.
The color palette was inspired by the community itself. A vibrant violet was chosen to represent the school as a whole, supported by gradients to enhance the visual system’s flexibility. Additional colors: orange, yellow, green, and another shade of violet, were carefully selected to represent the school’s artistic branches: Music, Theater, Visual Arts, and Graphic Design,
This color selection was directly informed by the surveys and interviews conducted with students and staff, ensuring the system reflects how the community perceives and experiences each artistic area. These colors became essential in structuring the institution’s visual identity and are used across visual applications and internal signage, supporting both clarity and a sense of belonging within the school.
Adapting Social Media to the New Visual Identity
Interior and Outdoor Signage
Audiovisual Material
Spot Institucional
Expressing Community is at the Heart of Our Identity
The Escuela de Arte Alcides Biagetti is shaped by its students, their roots, stories, interventions, traditions, and the community they build together. These values define who we are, reminding us that even as we adapt to new technologies and the digital era, we remain committed to preserving what makes us unique.
We express community. We express art.
Spot WEB - EAABIAGETTI
As part of the proposal to adapt communication to a new digital era and improve accessibility for students, the project included creating a website to represent the renewed image of the Escuela de Arte Alcides Biagetti. This new website would bring students daily updates, programs, upcoming events, project news, enrollment information, and more, helping them stay connected and informed.
Website Architecture
Website Flow Overview:
This architecture was designed to adapt communication to the digital era while ensuring accessibility for the Escuela de Arte Alcides Biagetti community.
The structure begins with a welcoming homepage, leading to:
Institutional: History, institutional data, and authorities to connect with the community.
Academic Offer: Clear navigation of programs in Music, Theater, Visual Arts, and Graphic Design, with details on syllabi and enrollment.
Gallery: A digital space showcasing student projects and activities.
Contact: Location, messaging, institutional emails, and social media links for easy communication.
This flow helps students and families quickly find relevant information, stay updated, and engage with the school’s artistic activities while preserving its identity.
Conclusions
This redesign was the result of an in depth study, not only of the market but also of the school’s history, brand identity, and the artist who inspired its creation. The project honors the school's commitment to preserving art and culture in the region.
It deepened my understanding of research and strengthened my ability to interpret and translate the identity of a long standing educational organization. It showed me the importance of listening, observing, and transforming community values into a visual and communication system that truly supports its mission.
While this was a significant project, I recognize there is always room for improvement, new contributions, and continued progress in how we approach communication within educational environments. This was the first step for an institution taking its initial leap into technology, one that was accelerated by necessity, and it opened the door to many new opportunities for connection and growth.